Daily Archives: July 20, 2017

“If you take care of the little things, the big things look after themselves.” – Emily Dickinson

A recent study Watermark Consulting (2015) investigated the cumulative total stock returns for two model portfolios comprised of the Top 10 (“Leaders”) and Bottom 10 (“Laggards”) publicly traded companies in Forrester Research’s annual Customer Experience (CX) Index rankings and what they found was; the CX leaders outperformed S&P 500 companies by 35 points over 8 […]

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